Feminism:
A Key Idea for Business and Society
Feminist Business is an engine of innovation and care.
I’ve been insisting that Feminism and Business need each other for so long, they asked me to write a book on it.
(Seriously– an editor reached out to me on Twitter! Crazy.)
Tasked with writing the first book solely dedicated to Feminism & Business from a critical, visionary and practical standpoint, I took on the challenge of covering a lot of ground.
My book makes the case for why business needs feminism to help solve its biggest problems from their roots.
And why Feminists need business to be our engine of care, innovation, and social transformation.
My book will help convince you — and help you persuade others —that these two purportedly arch nemeses need to work together.
Inside, you’ll find …
A primer on feminism, including an updated definition of feminism and contemporary description of feminist principles.
Common misconceptions about feminism (e.g., it’s all about numerical parity, it’s anti-men and anti-business), debunked and clarified.
Answers to awkward questions (e.g., Why hasn’t all this effort for gender equality worked? Why is feminism relevant to business, but not seen that way?
Mind-blowing critical reframes on unquestioned assumptions of what counts as work, whose work counts more, how bodies matter in the workplace, when hierarchy is legitimate, what leadership is and what else it could be.
Directions for how we might begin to shift business systems from extraction to care.
Accessible and powerful, Feminism: A Key Idea is a must-read for students, scholars, and business people struggling for a new paradigm for how business should be understood, how organizations should be managed and what business should aim to accomplish.
By offering both feminism’s critiques and constructive visions of a future where businesses help everyone flourish, Feminism: A Key Idea will surprise those who assume that feminism is angry, negative and too complicated. Readers will develop a clear understanding of why the future of business is feminist.
What readers have to say
“Business and feminism may seem an unlikely combination at first glance. This wonderfully innovative and readable book brings them together to great effect. Celia Harquail provides all of the tools needed to really make a feminist difference at work.”
Scott Taylor, Brimingham University, UK
“As we look around all corners of the globe, feminism is in action. This accessible text introduces the reader to the most contemporary subjects and crucially asks critical organizational questions that benefit from the engagement with feminism.” first glance. This wonderfully innovative and readable book brings them together to great effect. Celia Harquail provides all of the tools needed to really make a feminist difference at work.”
Alison Pullen, MacQuarie University, Australia
From what most people are telling me, reading this book could make you feel:
– Validated that your expectations of business and feminism are realistic, achievable, and actually quite necessary
– More confident when pressed on the importance of your values and the value of feminism to work, to business and to the economy
– More aware of and impervious to the lures of faux-progressive feminist detours, like empowerment and “compassionate capitalism”
– Motivated by and opened up to new possibilities for how to run your business without sacrificing financial sustainability
